MELBOURNE, BRISBANE, 2006-10
Online, Print, Identity, Branding, PR
CHRISTOPHER HOWLETT ENTERPRISE: THIS IS NOT ART BUT DESIGN
“Christopher Howlett Enterprise: this is not art but design”, was a process driven work of conceptual art that began in 2005 and turned the artist’s art practice into a design business through the New Enterprise Incentive Scheme (NEIS) which is a self-employment program funded by the Department of Education Employment and Workplace Relations (DEEWR). NEIS helps eligible people become self supporting and independent of Centrelink by establishing and running their own business.
The project conflated the divisions between contemporary art and design using a business model to take a critical look at the role contemporary art plays within the Creative ‘Industries’.
In Melbourne, 2005 he began Christopher Howlett Enterprise: this is not art, but design. This critical, time-based performance work comes out of French theorist Nicolas Bourriaud’s relational art aesthetics of the 90’s where “a set of artistic practices which take as their theoretical and practical point of departure the whole of human relations and their social context, rather than an independent and private space”; and problematises, critical designs position that this form of design is “affirmative design: design that reinforces the status quo” and as a result is not critical.
Christopher Howlett Enterprise: this is not art, but design. questioned the role of the artist and studio, examined the theoretical links between relational and critical design aesthetics and participated in a Centrelink approved study for the long term unemployed called NEIS ( New Enterprise Incentive Scheme).
In 2006 he opened up his own interactive design studio called Post Studio Arts.com which took his research in contemporary aesthetic debates, 60’s post studio art and mapped them onto a design business model.
This studio was the bi-product from Howlett’s internet based project called Christopher Howlett Enterprise: this is not art but design which took his art practice and turned it into a brand. Below are a number of clients who worked with Post Studio Arts to realize their campaigns.
Client: BINARY BLUE
Campaign: Corporate Induction Module Design | Medium: Photoshop
PSA worked with the Binary Blue on a concept design for an educational game to induct new ABC employees to the overall local and national corporate structure of the Australian Broadcasting Corporation.
Client: DIGITAL HABOUR
Campaign: Online PR | Medium: Corporate copywriting
PSA worked with Digital Harbour on two online corporate copywriting articles promoting the new technology hub and it’s current activities. PSA interviewed strategic tenants operating within the hub as well as an artist working on the upcoming unveling of his new digital public art work integrated into the 5 Star Green Star site of the building. Digital Harbour is a thriving technology hub that has been modelled on some of the worlds most successful technology precints.
Client: GAME DEVELOPER'S ASSOCIATION OF AUSTRALIA (GDAA)
Campaign: Game Connect: Asia Pacific Conference | Medium: Internet
PSA worked with the GDAA on their new website design for their annual Game Connect: Asia Pacific Conference to be held in Melbourne in November 2007. PSA designed their new website around the branding of their present Game Connect logo and colour scheme. The site includes an introductory clip of GCAP 2006, online registration and a host of other information reagarding their upcoming conference.
Client: MIRROR MARKETING & EVENTS
Campaign: The Great Aussie BBQ III | Medium: E-newsletter, Print and Illustration
PSA worked with the Mirror Marketing and Events on the illustration, print and e-newsletter designs for The Great Aussie BBQ III to be held in San Francisco during The Game Developer’s Conference in 2008.
Client: CONSULTING ELEMENTS
Campaign: Online branding | Medium: Internet
PSA worked with Consulting Elements on their online presence with the development of a new brochure website refelecting their core business beliefs. Consulting Elements primary focus is to provide strategic management and technology consulting services and deliver high value advice as well as the ability to implement technology solutions.
Client: GAME DEVELOPER'S ASSOCIATION OF AUSTRALIA (GDAA)
Campaign: Online branding and identity | Medium: Internet and Print
PSA worked with the GDAA on their new branding for their website and business card design. PSA created their branding around the abstracted shape of a game controller and a pinball maze motif. The website is currently in the process of being updated with their new content for 2007.
Client: GLOBALBLUE SOLUTIONS
Campaign: Corporate identity | Medium: Internet, Print and DVD
PSA worked with GlobalBLUE on both their online presence and offline brand identity. GlobalBLUE Solutions primary focus was to provide strategic management and consulting solutions to the Aero Space and aviation industry. PSA custom designed a brand identity which ran consistently across print, internet and DVD.
Client: THE DOMAIN
Campaign: Online PR
PSA worked with Mirror Marketing and Events to deliver a Youtube channel promting and raising the online profile for The Domain which is an IT networking event. The Domain is the networking evening for the digital communication and technology industry, where people can get together over a few drinks, share industry experiences, gain insight from our celebrity interviews, and have a bit of fun.
Client: OPEN CHANNEL
Campaign: Online Branding and Brochure Design | Medium: Internet and Print
PSA worked with Open Channel to develop their new online presence with new web and brochure design for their upcoming film courses to be held in Melbourne docklands.