INFLUENCER SERIES, 2021-ongoing
Chris Howlett, "Influencer Series: Bust Study No.1", 2021-22.
Digital Image. Online Exhibition - SUPERCUT - Project 2 // citizenry, Outerspace, continues until 17th July, 2022
In these digital works, I explore the sub-culture of The Influencer. In the context of online, these are content creators who are Bloggers, YouTubers, or Podcasters. These individuals have the power to affect the judgements of large groups of people and who regularly work with corporate interests to develop ideological messaging dressed up as self-interest. The artists role in some way is closely linked to this idea of the Influencer. Artists are content creators like Influencers who want their message(s) to communicate, to form personal connections to their aesthetics. We wish that a social relationship may form between the author and spectator, which may generate into public discourse. In this instance, the influencer and artist are synonymous with one-another, the highly desirable and rarefied art object reduced to an image with a tag-line next to it. My objectives were to explore what happens when political actions get co-opted by market forces. I wanted to explore the confusing roles that influencers, activists and artists share together when it comes to thinking about their political aims, and whether or not, it still matters that dissent can be easily commodifiable...continue >>